What’s Your Approach to Influencer Marketing?
To provide you with the best practices on collaborating with influencers, we’ve gathered insights from four industry leaders, including a Chief Marketing Officer and an e-commerce manager. From building genuine relationships to successfully collaborating with a YouTube influencer, these experts share their successful strategies in influencer marketing.
- Building Genuine Relationships
- Aligning Expectations with Influencer Engagement
- Co-creating Resonating Content
- Successfully Collaborating with a YouTube Influencer
Building Genuine Relationships
I’ve successfully collaborated with influencers in my marketing endeavors by identifying individuals whose values align with our brand and target audience. Then, I reached out to them with a personalized message highlighting the mutual benefits of collaboration.
By building genuine relationships and offering value to the influencers, we created authentic content and promotions that resonated with our audience and drove positive results. Maintaining open communication, trust, and transparency throughout the collaboration is essential to ensure its success.
Khurram Mir
Founder and Chief Marketing Officer, Kualitee
Aligning Expectations with Influencer Engagement
Aligning expectations is crucial for the success of an influencer engagement. Clear communication of goals, desired outcomes, and content guidelines helps ensure that both the brand and the influencer are on the same page. When expectations are aligned, the influencer can create content that not only resonates with their audience but also effectively conveys the brand’s message and meets its marketing objectives.
The easiest way to create alignment is through measuring against the three Rs of influence: Relevance, Reach, Resonance. Each can be quantifiably measured, and having these clearly communicated with the influencer prior to engaging helps them also understand if they’re the right fit for the campaign.
Dan Taylor
Partner, SALT.agency
Co-creating Resonating Content
In collaborating with influencers, I focus on building genuine relationships and ensuring brand-influencer alignment. This means selecting influencers who share similar values and have an audience that matches our target demographic. I prioritize transparency and clear communication about expectations and deliverables.
One successful collaboration involved co-creating content that resonated with both our brand ethos and the influencer’s style, resulting in authentic engagement and increased brand awareness.
Einav Biri
CEO, FARUZO
Successfully Collaborating with a YouTube Influencer
I recently collaborated with an influencer named Caffeine Man, who does energy drink reviews on YouTube. He shouts us out in some videos. He’s also put together some lists for us of his favorite energy drinks, which we use in email marketing and other marketing efforts. We’re going to be collaborating on a video in the near future where we send each other the oddest and worst-tasting energy drinks we can find.
John Frigo
Ecommerce Manager, Best Price Nutrition
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