How Do You Foster Innovation and Creativity Within Your Team?
Unlock the secrets to fostering innovation within your team with insights from industry leaders. Discover how founders and CEOs create environments where creativity thrives. From focusing on open experimentation to offering internal advancement opportunities, this article compiles ten game-changing techniques. Learn directly from the experts and transform your team’s innovative potential.
- Focus on Open Experimentation
- Implement Innovation Fridays
- Encourage Open Feedback and Learning
- Promote Cross-Department Collaboration
- Use a Visible Challenges Board
- Create Incentives for Innovation
- Facilitate Regular Brainstorming Sessions
- Apply the SCAMPER Technique
- Support Novel Ideas with Experimentation
- Offer Internal Advancement Opportunities
Focus on Open Experimentation
To encourage innovation within our team, we focus on creating a culture of open experimentation. We dedicate time for employees to explore new ideas without the pressure of immediate results. One technique we’ve found particularly effective is holding a “sustainability hackathon,” where team members propose and prototype eco-friendly solutions for our products or processes.
For example, during one of these hackathons, a team member proposed a new, biodegradable packaging material that would reduce waste. After testing and refining the concept, we successfully launched the product, resulting in a 27% decrease in packaging waste over six months.
This initiative not only sparked creativity but also empowered employees to take ownership of innovative ideas. By giving space for experimentation, we’ve created an environment where new ideas can thrive, leading to tangible business improvements. Encouraging employees to think outside the box has directly contributed to our company’s ability to stay ahead in the competitive eco-friendly market.
Swayam Doshi
Founder, Suspire
Implement Innovation Fridays
One strategy we use to encourage creativity and experimentation is something I like to call “Innovation Fridays.” We set aside a few hours every Friday where employees can step away from their usual tasks and work on passion projects or brainstorm ideas they think could improve the business. In our company, this gives everyone the freedom to experiment without worrying about deadlines or KPIs irrespective of their role.
The best part here is there’s no pressure for these ideas to be perfect or immediately profitable. So, it’s more about offering people a blank canvas or a space to think outside the box and take risks. At times, these ideas lead to breakthroughs, and at other times they don’t. However, that’s part of the process. By removing the fear of failure, Innovation Fridays creates a culture where employees feel empowered to try new things.
For instance, one of our most successful product features came from an idea a junior developer pitched during an Innovation Friday. What seemed like a small tweak at first ended up transforming the user experience for our customers. Genius, right?
Yogesh Kumar
Digital Marketing Head, eResource Scheduler
Encourage Open Feedback and Learning
At Carepatron, we cultivate innovation by encouraging a culture of experimentation, open feedback, and continuous learning. We don’t enforce rigid hierarchies when it comes to ideas; instead, we give everyone a voice in shaping new solutions. Team members are encouraged to bring forward their insights and collaborate across departments, knowing that fresh perspectives are welcomed and respected. This open structure allows creative ideas to surface organically, with each person feeling empowered to contribute.
One technique we find especially effective is our commitment to one-on-one and small group sessions for brainstorming and problem-solving. These sessions are accessible to everyone, regardless of role, and are designed to create a space where people can openly discuss challenges, share potential solutions, and experiment with new approaches.
By ensuring that people can connect easily and share ideas without the usual boundaries, we create an environment where innovation isn’t confined to certain roles or projects—it’s a natural part of how we work. This approach, along with our emphasis on continuous learning, keeps creativity flowing and team members engaged, confident, and ready to tackle new challenges.
Jamie Frew
CEO, Carepatron
Promote Cross-Department Collaboration
As the founder, fostering innovation and creativity is vital to staying competitive and delivering value to our clients. One technique I use to promote innovation is encouraging cross-department collaboration.
We often bring together people from different teams—legal researchers, tech experts, and client-facing employees—to work on a project or solve a particular challenge.
For instance, during a recent project to streamline our document management system, a legal team member worked closely with our IT department to integrate automation tools, creating a solution that was both legally sound and technologically efficient.
By facilitating collaboration between different skill sets, we often uncover fresh ideas and solutions that we wouldn’t have arrived at within silos. This approach not only fuels creativity but also fosters a sense of ownership and unity within the company.
Aseem Jha
Founder, Legal Consulting Pro
Use a Visible Challenges Board
In our office, we maintain a visible “Challenges Board” where we display all the problems we’re currently trying to solve. Anyone in the company, regardless of their title, can contribute ideas for solutions. This approach works particularly well because while we’re all united in our mission to help customers, each person brings unique perspectives based on their different day-to-day responsibilities. Sometimes the best solutions come from unexpected sources—a customer service rep might have the perfect insight that our product team hasn’t considered, or a developer might see a simple fix that others missed.
This visible, democratic approach to problem-solving has two major benefits:
- It breaks down silos and hierarchical barriers to innovation.
- It harnesses diverse viewpoints and experiences from across the organization.
The key is making the challenges visible and accessible to everyone, emphasizing that good ideas can come from anywhere in the company.
Ali Mirdamadi
CEO / Founder, Juujbox
Create Incentives for Innovation
The simple answer is incentivisation. In all of my roles at Google and Meta, I created an environment of possibility to innovate, suggest, create or change the way things are done. Everyone was given the opportunity to bring ideas to the table. Giving your team the permission to be awesome is a subtle but transformative thing.
Of course, formal channels like innovation & creativity awards can be particularly effective, especially if there is a “prize” attached. That may not necessarily be monetary, but could be as simple as access and visibility in front of decision makers and senior leaders. In my time at Google I created the “Brave Penguin” award, which honoured the team member who took the biggest innovative plunge into the unknown (much like a penguin on an ice floe who dares to be the first to dive into the waters and seek out the firmer footing just beyond them). In many cases it led to greater things for those team members because their confidence grew and their ideas became bolder.
Kalle Ryan
Founder, Poetic
Facilitate Regular Brainstorming Sessions
I’m of the belief that creativity and innovation cannot happen in a silo. They thrive in a collaborative space, that’s why I facilitate regular brainstorming sessions with my team members. These sessions can be open-ended where one team member leads with a problem or challenge they might be encountering, or they can be more structured with leading questions and resolutive aims. I try to make these sessions as inclusive as possible to make room for potentially unconventional ideas or solutions—that’s often where real innovation lies.
Hilan Berger
COO, SmartenUp
Apply the SCAMPER Technique
Fostering innovation and creativity within a team can be effectively achieved through the SCAMPER technique. This structured approach encourages team members to think critically about existing products or processes by prompting them to explore various modifications. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. By using targeted questions related to each of these categories, teams can stimulate creative thinking and uncover new opportunities for improvement.
Implementing SCAMPER in regular brainstorming sessions allows team members to collaborate and share ideas freely without judgment. This not only enhances creativity but also promotes a culture of open communication and teamwork. By making this technique a part of the team’s routine, organizations can continuously generate innovative ideas that align with their goals and drive growth.
Sheraz Ali
Founder & CEO, HARO Links Builder
Support Novel Ideas with Experimentation
The best way to foster innovation and creativity on your team is to say, “Let’s try it,” when someone introduces a novel idea. Immediately shutting down or saying no will lower morale. The reality is unless you try something new, you’ll never know how something could pan out. If someone has a gut feeling about something, let them explore it. Experimentation creates more growth than not trying something new at all. Even if an experiment doesn’t pan out, you’ll likely end up somewhere better somewhere in the future than if you never took risks at all.
Nicole Martins Ferreira
Product Marketing Manager, Huntr
Offer Internal Advancement Opportunities
Internal advancement opportunities are key to fostering innovation and creativity in any team. Workers who know there is nothing they can do to move up the ladder only do the bare minimum. That’s why I’m instructing management to produce an ongoing list of employees going the extra mile in terms of developing new ideas and streamlining old ones.
But it’s not enough for that list to simply exist.
For starters, it needs to be advertised. All team leaders should be reminding employees that transformative concepts are welcome and will be noted for the future.
Then, it’s up to me and other executives to act on these recommendations when roles open up.
Jim Hickey
President, Perpetual Talent Solutions
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